Despite strong objections from both the dog training and veterinary community, Merial (makers of Frontline and Heartgard), is going ahead with it's partnership with Cesar Millan.
You might be wondering "What difference does it really make?" And that's a good question. Does it matter that a veterinary product company ignores veterinary advice? Does Merial believe that marketing is more important that what veterinarians recommend?
Read this article by veterinarian Sophia Yin, as she explains the magnitude of Merial's decision to ignore the professional opinions of three veterinary professional groups.